Reading Time: 2 Minutes
As I was perusing my bookshelf recently, I came across this gem of a book, Rule the Web. I opened it up to find the publication date…July 2007. “Seven years ago…an eternity in Web years…let’s see what it took to ‘Rule the Web’ in 2007” I thought. Chapter one was about blogging and content. My background is in online digital marketing, especially content creation and content marketing, so I was interested to read what the author had to say about this topic back in 2007. Here’s what he wrote about engaging visitors:
You can promote all you want, but if your content stinks, nobody will visit more than once. You need consistently killer content and you need to update it regularly. – Rule the Web, Frauenfelder
And this is true today, in 2014, as well. And it will be true seven years from now in 2021, and seven years after that. This will always be true because it’s a fundamental building block of the Web. If you want to grow your online presence and improve your “findability”, the most important factor in the equation is the quality of your content. Without quality content, your time and effort is wasted on things like SEO and other optimizations.
Yet, companies and organizations of all sizes in today’s Web still fail to understand this fundamental principal…quality content is the name of the game. Without it, you have nothing. So challenge yourself to look at every piece of content your create with a discerning eye and ask yourself if it’s what your audience wants to read. Does it serve them? Or, does it serve you?
I can guarantee you that SEO strategies and tactics will continue to change at an ever increasing rate…Google’s actions with each algorithm update is strong evidence of this. But, the underlying principle will remain unchanged. Quality content is what matters most. The more you have of it, the better. The more often you publish it, the better. If you focus on producing content that serves the interests of your audience with every piece that you create, you’ll eventually Rule the Web.