Reading Time: 2 Minutes
Can One Word Turn Work into Play? by Roger Dooley.
The good news is that the “together” strategy is free. If team leaders and managers simply adjust their communications (and ensure that reality doesn’t contradict their message), individual motivation and performance will improve.
Roger Dooley is an expert in the field of neuromarketing, a topic that I consider to be highly relevant in the conversation of personal productivity and effectivity. Dooley is also the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which is required reading for anyone looking to live a more effective life.